Promoting Your Event Directory
Just like a printed tasting booklet, an online directory only has value if it’s seen and used.
Once your online event directory is ready, it’s important to actively promote it to your:
vistors
and exhibitors.
As soon as the directory is live, send your visitors an email with a short explanation and a direct link. Here's a suggestion you can adapt:
Browse our Digital Catalogue
> We are reducing the amount of printed tasting booklets being offered at our event this year, by offering what we think to be a better alternative: a personalized digital catalogue.
- Search and Find: Discover exhibitors and the wines you want to taste.
- Bookmarks: Save your favorites with one click.
- Tasting Notes: Take notes directly on your phone during the event.
- Export: Download your personal list as a PDF or Excel file after the event.
> Browse the Event Directory! (add link)
Add a short message and the directory link at the bottom of all your emails to visitors. For example:
Plan Your Visit
> See who is exhibiting and search for wines you wish to taste!
> Browse the Event Directory (add link)
After the event, send a thank you e-mail and remind visitors they can still access their saved bookmarks and tasting notes:
Download Your Notes
> Export your personal list as a PDF or Excel file, including all the tasting notes you took.
Just click “Log in” or your profile picture, on the top right corner of the directory.
>
he left hand menu, you can download your tasting booklet in multiple formats.
Download Your Notes! (add link)
Encourage exhibitors to review and share their profiles ahead of the event:
The Online Directory is Live
> You can now access our event's online directory! (add link)
> Search for your profile, review your information, and share your personal link with your contacts.
> Need to make changes? Update your registration here: (link to the registration)
QR Codes at the Venue
Place QR codes prominently at the entrance and throughout the venue — just as you would with printed catalogues. Ensure they’re clearly visible and easy to scan.
QR Codes for Stands
Provide each exhibitor with a personal QR code for their stand. Visitors can scan to quickly access exhibitor pages and product details.
After the event, share performance statistics from the directory with your exhibitors, so they can see how many people searched for their profile and products.
Contact your Bottlebooks success team to request this data.
Don't forget to use the directory yourself!
It’s a powerful tool for checking stand numbers, navigating exhibitor information, and performing detailed product searches
Once your online event directory is ready, it’s important to actively promote it to your:
vistors
and exhibitors.
For Visitors
Announce the Directory via E-mail
As soon as the directory is live, send your visitors an email with a short explanation and a direct link. Here's a suggestion you can adapt:
Browse our Digital Catalogue
> We are reducing the amount of printed tasting booklets being offered at our event this year, by offering what we think to be a better alternative: a personalized digital catalogue.
- Search and Find: Discover exhibitors and the wines you want to taste.
- Bookmarks: Save your favorites with one click.
- Tasting Notes: Take notes directly on your phone during the event.
- Export: Download your personal list as a PDF or Excel file after the event.
> Browse the Event Directory! (add link)
Include the Directory in All Communications
Add a short message and the directory link at the bottom of all your emails to visitors. For example:
Plan Your Visit
> See who is exhibiting and search for wines you wish to taste!
> Browse the Event Directory (add link)
Post-Event Follow-Up
After the event, send a thank you e-mail and remind visitors they can still access their saved bookmarks and tasting notes:
Download Your Notes
> Export your personal list as a PDF or Excel file, including all the tasting notes you took.
Just click “Log in” or your profile picture, on the top right corner of the directory.
>
he left hand menu, you can download your tasting booklet in multiple formats.Download Your Notes! (add link)
For Exhibitors
Pre-Event E-mail
Encourage exhibitors to review and share their profiles ahead of the event:
The Online Directory is Live
> You can now access our event's online directory! (add link)
> Search for your profile, review your information, and share your personal link with your contacts.
> Need to make changes? Update your registration here: (link to the registration)
At the Event
QR Codes at the Venue
Place QR codes prominently at the entrance and throughout the venue — just as you would with printed catalogues. Ensure they’re clearly visible and easy to scan.
QR Codes for Stands
Provide each exhibitor with a personal QR code for their stand. Visitors can scan to quickly access exhibitor pages and product details.
Post-Event E-mail
After the event, share performance statistics from the directory with your exhibitors, so they can see how many people searched for their profile and products.
Contact your Bottlebooks success team to request this data.
Don't forget to use the directory yourself!
It’s a powerful tool for checking stand numbers, navigating exhibitor information, and performing detailed product searches
Updated on: 05/06/2025
Thank you!