Articles on: Organizers' and Partners' Resources: Events and Collections

Promoting Your Event Directory

Just like a printed tasting booklet, an online directory only has value if it’s seen and used.

Once your online event directory is ready, it’s important to actively promote it to your:

vistors
and exhibitors.

For Visitors

Announce the Directory via E-mail

As soon as the directory is live, send your visitors an email with a short explanation and a direct link. Here's a suggestion you can adapt:

Browse our Digital Catalogue

We are reducing the amount of printed tasting booklets being offered at our event this year, by offering what we think to be a better alternative: a personalized digital catalogue.
- Search and Find: Discover exhibitors and the wines you want to taste.
- Bookmarks: Save your favorites with one click.
- Tasting Notes: Take notes directly on your phone during the event.
- Export: Download your personal list as a PDF or Excel file after the event.

Browse the Event Directory! (add link)

Include the Directory in All Communications

Add a short message and the directory link at the bottom of all your emails to visitors. For example:

Plan Your Visit

See who is exhibiting and search for wines you wish to taste!

Browse the Event Directory (add link)

Post-Event Follow-Up

After the event, send a thank you e-mail and remind visitors they can still access their saved bookmarks and tasting notes:

Download Your Notes

Export your personal list as a PDF or Excel file, including all the tasting notes you took.
Just click “Log in” or your profile picture, on the top right corner of the directory.

left hand menu, you can download your tasting booklet in multiple formats.
Download Your Notes! (add link)

For Exhibitors

Pre-Event E-mail

Encourage exhibitors to review and share their profiles ahead of the event:

The Online Directory is Live

You can now access our event's online directory! (add link)

Search for your profile, review your information, and share your personal link with your contacts.

Need to make changes? Update your registration here: (link to the registration)

At the Event

QR Codes at the Venue

Place QR codes prominently at the entrance and throughout the venue — just as you would with printed catalogues. Ensure they’re clearly visible and easy to scan.

QR Codes for Stands

Provide each exhibitor with a personal QR code for their stand. Visitors can scan to quickly access exhibitor pages and product details.

Post-Event E-mail

After the event, share performance statistics from the directory with your exhibitors, so they can see how many people searched for their profile and products.

Contact your Bottlebooks success team to request this data.

Don't forget to use the directory yourself! It’s a powerful tool for checking stand numbers, navigating exhibitor information, and performing detailed product searches.

Updated on: 11/07/2025

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