Online Directory Guide for Exhibitors
Bottlebooks' online directories exist to help you stand out before, during and after an event – they allow you to showcase your wines and winery to both trade and consumers attending our events, engage visitors, appear in search results, and get added to tasting lists, all in one place.
How your wines and winery appear in the app is entirely dependent on the quality of the information your team has entered, which directly affects how much traffic your stand will get, since our guests will be able to pre-select the wineries and wines they would like to visit during the event.
Standing out from the crowd by providing rich and engaging content to visitors will help your wines get noticed.
Here's how to achieve this:
Complete Your Profile
Add Images and Videos
Add Full Wine Details
Use Product Highlights
Since all the information visitors see comes from what you enter on your registration, to make the most of your profile, you should fill in every field - not just the mandatory ones.
Your exhibitor page in the directory is where visitors find everything about you — the more complete it is, the better.
Videos are an essential part of promoting your business to new customers. Every winery has an interesting story to tell, and it’s the perfect way to introduce yourself to visitors ahead of an event.
Share the emotion behind the production of your wines.
Image galleries also appeal greatly to trade visitors who need great content to promote your wines to their customers.
Make sure that you follow the Recommended Video Formats.
Having complete wine details will help you get on tasting lists.
Adding more details increases the chance to be found and catching the interest of possible clients.
Visitors can then add your wines to their tasting lists, allowing them to make tasting notes and other comments.
A nice bottle shot is the best presentation you can give your wines.
Avoid poor images or no images at all, since that doesn't reflect the potential of your products.
Videos are a great way for visitors to discover your wines and get to know your business before the event.
Help your wines get noticed by using the product highlights feature.
Bottlebooks created a filter that allows you to highlight particular characteristics of your products.
When you are entering your product information on Bottlebooks, make sure to add the highlights that differentiate your wines from the others. These filters make it easier for visitors to understand what makes your wines unique.
How your wines and winery appear in the app is entirely dependent on the quality of the information your team has entered, which directly affects how much traffic your stand will get, since our guests will be able to pre-select the wineries and wines they would like to visit during the event.
Standing out from the crowd by providing rich and engaging content to visitors will help your wines get noticed.
Here's how to achieve this:
Complete Your Profile
Add Images and Videos
Add Full Wine Details
Use Product Highlights
Complete Your Profile
Since all the information visitors see comes from what you enter on your registration, to make the most of your profile, you should fill in every field - not just the mandatory ones.
Your exhibitor page in the directory is where visitors find everything about you — the more complete it is, the better.
Add Images and Videos
Winery Videos
Videos are an essential part of promoting your business to new customers. Every winery has an interesting story to tell, and it’s the perfect way to introduce yourself to visitors ahead of an event.
Photo Gallery
Share the emotion behind the production of your wines.
Image galleries also appeal greatly to trade visitors who need great content to promote your wines to their customers.
Make sure that you follow the Recommended Video Formats.
Add Full Wine Details
Having complete wine details will help you get on tasting lists.
Descriptions, Analytics, Awards, and Certifications
Adding more details increases the chance to be found and catching the interest of possible clients.
Visitors can then add your wines to their tasting lists, allowing them to make tasting notes and other comments.
Bottle Images
A nice bottle shot is the best presentation you can give your wines.
Avoid poor images or no images at all, since that doesn't reflect the potential of your products.
Tasting Videos
Videos are a great way for visitors to discover your wines and get to know your business before the event.
Use Product Highlights
Help your wines get noticed by using the product highlights feature.
Bottlebooks created a filter that allows you to highlight particular characteristics of your products.
When you are entering your product information on Bottlebooks, make sure to add the highlights that differentiate your wines from the others. These filters make it easier for visitors to understand what makes your wines unique.
Updated on: 23/05/2025
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