Articles on: E-Labels

Legal Impressum

An Impressum, also known as an Imprint, is a statement that identifies who is responsible for the content published online, by providing essential business information, such as the name and contact details of the party responsible for a website.


It is a legal requirement for companies selling and marketing in Germany, France, Austria, Italy, Netherland, Spain, Belgium, and Switzerland. Including a valid Impressum is essential if you're publishing E-labels, as these are considered online content under EU law.

Each EU country may have slightly different requirements, but the general purpose remains the same: to make clear who is behind the website.


The content in this article is not legal advice. Please consult a lawyer or regulator for clarity.


What to Include


Even if your business is not based in the EU, you should still include the following information in order to meet basic standards:

  • Company name
  • Name of the responsible person (usually the CEO or Managing Director)
  • Business address
  • Telephone number
  • Email address
  • Company registration number


We do not recommend including your website URL in the Impressum, due to the current EU guidance forbidding the display of links on e-labels.


For reference, check out the Bottlebooks' Imprint.


To learn more, refer to these: https://www.iubenda.com/en/help/7816-impressum-what-is-it-and-when-is-it-needed and https://www.termsfeed.com/blog/sample-impressum-template/.


Unsure if your Imprint is legal? Reach out to us at support@bottlebooks.me for recommended lawyers specializing in wine industry media law.

Updated on: 01/07/2025

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