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# What Are E-Labels?

E-Labels are digital labels that display the legally required ingredient and nutritional information for wine in a compliant, mobile-friendly format. They are a central part of recent EU legislation aiming to provide more transparency to consumers.

While the terms “E-Label” and “QR Code” are sometimes used interchangeably, they refer to two different elements.

* **QR Code:** The square graphic pattern printed on a label that is a visual representation of a website URL. In this case, it links to the E-Label. 

![](https://storage.crisp.chat/users/helpdesk/website/-/4/c/6/c/4c6c4ee4049c1800/screen-shot-2025-07-19-at-1252_12lfc7n.png =201x182)

* **E-Label:** A mobile-friendly landing page containing the legal information about your wine (ingredients, nutritional values, allergens, etc.). The E-Label is subject to strict EU guidelines.
![](https://storage.crisp.chat/users/helpdesk/website/-/4/c/6/c/4c6c4ee4049c1800/screen-shot-2025-07-17-at-1012_1st2x2c.png =300x567)

Please refer to [E-Labels Master Guide](https://support.bottlebooks.me/en/article/e-labels-master-guide-1hw0vks/) for details on how to create compliant E-Labels.